Best Practices For SEO

If you work in the dynamic field of digital marketing, then surely you know what SEO is and the role it plays in promoting your business via organic traffic.

If you work in the dynamic field of digital marketing, then surely you know what SEO is and the role it plays in promoting your business via organic traffic.

Search Engine Optimisation, SEO, requires orienting your website in such a way that it ranks higher when someone searches for it, resulting in increased organic traffic. By utilising practices such as relevant keywords, internal & external links, and well-optimised content, it will target the organic or natural traffic on the search engine results page (SERP).

Now that we know the basics of what SEO is, let's dive in a little deeper to know the best SEO practises to follow if you want to boost your business organically.

Pursuing the best SEO activities for your business will improve its search engine ranking and therefore, increasing your website's visibility. Here are some of them.

Using Main Keywords Early On:

For your website to rank better on the search engine, you have to use your main keyword(s) a handful of times throughout your website. But did you know that your keyword's location can also make a difference?

Make sure you use your main keywords on top of the website, the website link, and a few times on the page as well. It is because Google prefers the pages that have the keywords mentioned by someone on the top of the page.

Unique Content:

Write concise and unique content when describing your brand/business and avoid using complex or even duplicate content. This will not only make your page rank better during organic searches but also keep improving its position, especially if you keep updating the page with new content and optimising it as well.

This rule applies to all the pages and content pieces on your site; title tags, meta descriptions, homepages, image alt text, e-commerce product pages, category pages, etc.

Title Tags: When optimising on-page SEO for a website, the correct title tag is the key. Even Google revealed that “it’s important to use high-quality titles on your web pages."

Try using your main keyword at the beginning of your page's title tag as the search engines pay closer attention to it and in turn, rank your page better.

If you do not know how to optimise title tags, then don't worry as Hawk Eye LLC offers one of the best SEO services in Dubai!

Internal Linking: An underrated but highly generative SEO practice is to add internal links; using links to different pages or products from your site and linking it to certain words/keywords.

Internal Images With Alt Text: Using images in your blogs or web pages is another way to rank better on the search engines. And optimising them for SEO is another way to rank as one of the top contenders when anyone searches for your business' name. Fortunately, it's really easy to do so;

  • Since Google cannot 'see' the images you're uploading, make sure to give the correct name to all the images you'll be uploading.
  • Add correct alt text to all the images so relevant images can come up during Google search.

So, there you have it- some of the best and most common SEO practices to improve Website Ranking and rank your website better!

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